Cardi B is the new face of luxury fashion house Balenciaga. Cardi took to Twitter to share the news that she is now the face of Balenciaga’s latest ad campaign for the winter 2020 season.
The imagery, shot and styled by Cardi B’s team in her home in L.A., features the rapper wearing a black catsuit-dress hybrid from creative director Demna Gvasalia’s fall 2020 collection. Cardi is lying on what appears to be an astro-turf surface, surrounded by a slide and kids toys, as well as Balenciaga’s Neo Classic bag in white.
On Instagram, Cardi shared an image of a giant billboard featuring the new campaign, which is being displayed on the side of the Louvre museum in Paris. In her caption, she wrote that she remembers how it felt to see herself on a billboard in Times Square for the first time but, in her words, “PARIS! Wish I was there to see it in person.”
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